Economy and Society

The Economy and Society sector focuses on strengthening a diversified economy while empowering society as an active partner in innovation and development.

It aims to support creative industries, build future-ready skills, and foster entrepreneurship, generating sustainable economic value and stronger social cohesion in Madinah.

Innovation Themes

  • Creative Industries

    Embracing design, arts, and cultural entrepreneurship rooted in the city’s heritage.

  • Skills and Talents

    Building innovation capacity, with a focus on youth and women, to support advanced skills and workforce participation.

  • Sustainable Pilgrimage

    Developing responsible pilgrimage models that reinvest value into resident well-being.

  • Food Innovation

    Advancing high-value food industries, specialized products, and sustainable aquaculture.

Expected Transformations

  1. Strengthening a diversified and resilient local economy

  2. Expanding employment and entrepreneurship opportunities

  3. Empowering communities to actively participate in shaping the city

  4. Supporting inclusive and sustainable economic growth

  5. Enhancing quality of life and social well-being

Initiatives Under This Sector / Pillar

These initiatives translate economic and social innovation into real opportunities that benefit residents, visitors, and the city as a whole.

Other sectors