Madinah Soft-Landing Program

A gateway enabling innovation to launch and grow from Madinah.

The Madinah Soft-Landing Program Initiative aims to attract innovation-driven startups and ventures, particularly those aligned with the city’s values, and support their entry and establishment in Madinah.

The program provides a supportive environment that includes regulatory facilitation, partnerships, and market access, enabling companies to test solutions and scale their operations within the Al-Munawarah Innovates ecosystem.

Beneficiaries from the Initiative

  • Startups and innovation-driven ventures

  • Local and international entrepreneurs

  • Specialized talent in innovation sectors

  • Public and private sector partners

  • The local innovation and economic ecosystem

Objectives

  • Attracting innovative companies to operate from Madinah

  • Facilitating companies’ access to local and national markets

  • Supporting the development of partnerships between companies and various stakeholders

  • Strengthening knowledge transfer and building local capabilities

Expected Impact

  1. Growth of the startup and innovation ecosystem in the city

  2. Job creation and sustainable economic development

  3. Attracting high-quality investments aligned with the city’s values

  4. Strengthening the city’s position as a leading hub for innovation and entrepreneurship